Sunday, November 22, 2009

General Motors

I have some thoughts regarding General Motors restructuring. The company has not done enough to get itself ready to compete. GM has to go drastic and make itselk look like Ford. Ford is not in great shape either but they didn't have to take money from the government, file bankruptcy or sell itself again like Chrysler did. Ford also made a profit last quarter thanks in part to the cash for clunkers program.

GM needs to eliminate all it's seperate brands and go with 2 or 3 brands and incorporate all of it's most popular and money making models into those brands. Ford Motor Company has the Ford brand, Lincoln and Mercury and that's it. GM should consider changing it's name to GM Chevrolet and keep the Chevy brand. Cadillac and maybe Buick should be retained and then anything else they have should be scrapped. GM already annouced the Pontiac and Saturn will be shut down in the next few years.

Once GM has completed their drastic restructuring, they need to focus on quality, affordability and fuel efficiency. The company should develop alternative fuel cars and make them affordable for the average person. I drive 120 mile round trip to work 4 days aweek. If I can find a car that is fuel efficient, affordable, safe and somewhat stylish, I would consider purchasing the vehicle. One of the problems with these alternative fuel cars is they are not affordable. If GM can make them affordable, they will not be able to keep them off the lot!!!

GM still has a lot of work to do sincing coming out of bankruptcy. if they can become an efficient company with quality products they will have a successful turnaround.